Understanding cultural values and making Hispanic patients part of the conversation is key to changing behavior and advancing research.

Thousands of people visit the country each year for what is known as medical tourism.

By WILLIAM NEUMAN for The New York Times

by the Go Red Por Tu Corazon Editors

As Hispanics continue their ascent as the largest and fastest growing minority group in the U.S., tension points between the healthcare and the Hispanic communities are growing as well, fueled by the lack of outreach from the former to the latter. One of the results of this disconnect is that many Hispanics still rely on folk remedies that are passed on within the community and families, or they get their medical information from other alternative, non-medical sources. There are many instances of these alternative sources within local Hispanic communities; one such organization based in the Los Angeles area attributes roughly 60% of its sales in the U.S. to Latinos – and it is betting its future growth on them.

By Srivani Ravoori, PhD

Over the past decade, the prospect of transforming cancer care to the next level went from being bleak to bright, thanks to our ever-expanding knowledge of cancer genomics and the technologies that make such understanding possible.