It was summer evening as I made my way home on a one-lane road as radio hummed in the background. As the host attributed the last song to a duo of brothers, my three-year-old daughter riding in the back seat asked what he had said. I told her that it was about two brothers – boys – singing. She said matter-of-factly in Spanish, “oh, falta una niña (they are missing a girl).” I laughed and thought, what an interesting and logical observation. According to Isabella, there should always be a girl involved in some way -- no matter what the situation.
As I later reflected on this, it occurred to me that women –
especially Latinas – should be involved in every situation from academics to
board rooms to the Oval office and yet there still exists a great divide. But
the great divide is two-fold. One being the obvious lack of Latina
representation in corporations, the government, academia, and the media to name
a few. The second the lack of change in
this regard. Sure, media outlets – traditional and social – are often flooded
with discussions about how women are discriminated against, abused, battered,
and overall left behind. But in reality, to really influence the general
mindset of mainstream America especially corporations is to shift the
conversation from one of imploring public sentiment for the plight of women to
one that instead cultivates a discussion around how women are a source of
strength and creativity that can instead save the business community from
extinction. To think that a child’s
simple statement was the catalyst for my position, is a true testament of how
women – especially Latinas – naturally have such circular vision, passion,
entrepreneurial spirit, generous purpose, and cultural promise. Interestingly
enough, it was when I was a child growing up that I learned a lot about the
value of these characteristics and how -- unbeknownst to me -- my father
influenced me.
Here are the six reasons Latinas are natural born leaders
and interestingly enough the lessons I learned from a man -- my father -- about
being a leader:
- Immigrant
perspective: I cannot tell you how many times I heard stories from mis
padres and mis abuelos who literally left their careers and businesses behind
in their homelands to start new lives in the US. Even as a college graduate, my
father washed dishes at the Howard Johnson’s and worked the nightshift as an
inventory clerk at a local supermarket. My mother taught Spanish to
middle-school students and learned how to make a turkey for their first
Thanksgiving dinner in the US, in which they could only invite another couple
because they only had four place settings. It is these insights that make Latinas
naturally inclined to maximize the most of their available resources in order
to still pull off a stellar event and/or project.
- Circular vision: Growing up in Miami in
the early ‘80s, my parents saw opportunity in real estate as a way to grow
wealth and specifically with duplexes and the business of renting to
individuals. When I was in my 20s I also found a property that I felt had a
great investment value because I had vision and could see beyond the
wood-paneled walls, lack of an air-conditioning unit, and the green shag
carpet. Five years later, I sold the property for almost double what I had
paid. Latinas know a good deal when they see it. They also have the vision to
innovate and improve upon things to come out ahead.
- Passion: Latinas have a knack for
turning our passions into businesses. Take for instance HHL contributing writer,
Marissa Martinez-Herring. A former college cheerleader and gymnast, Marissa competed
professionally and won many fitness competitions before turning her passion for
fitness into a booming business. What started in her Miami garage, has now
taken her and her hubby, a former Super Bowl Champion, to Orlando where they
run Garage Mama Fitness. Latinas know how to turn passion into a
paycheck!
- Entrepreneurial spirit: When my father
was a young boy, he used to buy canned goods from the local grocery store and
sell them for $.50 more a can to his aunt who ran a boarding home. When I was
10 and Madonna and her gummy bracelets and racy outfits were all the fanfare, I
decided to make my own fashioned out of screen piping and using fluorescent
beads as the fasteners, I would then sell them to my friends at school doubling
my profits. Let’s face it, it’s in our blood and Latinas know exactly how to
capitalize on a trend and add our creative twist to create new products and
increase revenues.
- Generous purpose: I remember being in
elementary school and taking can goods to migrant workers in Homestead,
Florida. It was only 30 miles south of where I lived but it was a completely
other world. We went door to door bearing bundles of food for the holiday
season. It was then that I knewthere
were people less fortunate than me and that I should always try to help those
in need. At home, I learned from my mother how to take care of things and
people – from cooking family meals during the holidays to washing our poodle in
the bathtub to making bank deposits before 3pm to always visiting grandparents. She
always took care of everything and everyone.
Community and family were priority.
Greed and selfishness were foreign to us.
- Cultural promise: My mom once joked
with her best friend, who has three daughters, that out of all of us (including
me), it was quite unexpected that I would turn out to have such focus on our
Hispanic heritage, culture, and language.I was the one who didn’t drink café con leche or dance salsa perfectly, but
I was the one who always valued where we came from and what we had accomplished
and all the lessons, wisdom, and love in between it all. It’s my inherent sense
of legacy that has led me to launch (along with a great Board of Directors) an
international charter school in Atlanta which will focus on dual-language
immersion and culture. This one is for my children, Isabella and
Lucien – so that they will always preserve their language and culture while
also embracing a global society.
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