By 2050, the U.S. population above age 65 is projected to increase from one-seventh to one-fifth of the total population.  The Hispanic 65+ demographic is projected to follow suit, growing from 7 to 20%  during the same period. 

If you want to see what role technology will play in the future of healthcare, look no further than the Hispanic market. This is where the U.S. demographic shift meets the great technological shift. Hispanics not only represent future growth and innovation for the healthcare industry, they’re outpacing the rest of the country as early adopters of new technology and changing the very way that healthcare is being accessed. From smartphones and social media to their local pharmacist and retail outlets, Hispanics are skipping the doctor and getting their medical advice elsewhere – hoping to save themselves and their families big money in the process. 

By SAMANTHA MASUNAGA, Los Angeles Times

Given the rapid expansion of the Latino population in the U.S. — the growth rate among Hispanics is projected to be triple that of any other ethnic group over the next 20 years — one might expect them to be a rich source of prospects for life insurance professionals.

If you want better health it helps to have someone you can talk to in your language about medications or therapies or prevention, in an environment that is welcoming and familiar.