A national organization dedicated to expanding minority participation in clinical trials will establish a research center in Edinburg to test out innovative new drugs and treatments.

Part one of this interview with David Casey, Vice President, Workforce Strategies and Chief Diversity Officer at CVS Health, focused on the company’s overall diversity strategy and talent development efforts with regards to the cultural demographic shift – one in which Hispanics are at the fore as the largest and fastest growing demographic group in the U.S.

From professional development of its colleagues to its strong emphasis on building a talent pipeline, CVS Health is taking the lead to fully address and leverage the cultural demographic shift exploding across America. It’s widely been reported that Hispanics are at the forefront of this shift; at 52 million of the current population, they are the fastest growing minority group with 50,000 Hispanics turning 18 every month and entering the workforce or going on to higher education.

They’re on the go, living their lives on smartphones and using social media. They’re skipping the doctor more and more, relying instead on pharmacists for medical advice. And they want to save money.

A new report shows that Hispanics represent a large, mostly untapped market for health care companies. And while this demographic has largely been left behind in the U.S. health care system, that is about to change.

“I definitely think that Hispanics are paving the way when it comes to the use of technology, particularly social media,” says Ceci Connolly, managing director of PwC's Health Research Institute, which issued the report.

According to the National Cancer Institute, Hispanics and Latinos continue to experience cancer health disparities for certain types of cancer, usually due to obstacles that make access to quality health care a challenge.