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What I do

I create moments in time for people to get connected with and learn about City of Hope. I’m in charge of audience engagements, from large-scale events to individual campus tours, and everything in between.

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Why I do it

I enjoy taking people on a journey that helps them understand City of Hope, ensuring that people experience the institution in its most authentic and worthy state.

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My Big Career Moment

There were many moments early in my career when I learned I have a gift and a passion for creating high-impact experiences. The creativity, the logistics, the production, the project management – it’s a mixture that I enjoy.

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Creating Moments – Seeing Things Not as They Are, But as They Can Be

21/01/2021 06:00am | 2023 views

by Kim Perez

Think about the way you have felt after attending an inspirational event, taking a tour of a place you’re curious about, or listening to a rousing speech. 

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About the mentor

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Gloria Preciado

Associate Vice President/Executive Director, Events & Visitor Services
City of Hope

Gloria Preciado oversees a comprehensive program of impactful events, tours and communications initiatives to advance City of Hope’s development and external affairs programs. She oversees strategic planning and oversight for Event Services, Visitor Services and the Speakers Bureau. She is also responsible for managing campus venues, including the Visitor Center, La Kretz House of Hope and the new Arthur and Rosalie Kaplan Family Pavilion. 

With 21+ years of high-level institutional event management and public affairs experience, Preciado specializes in creating a moment in time for people to get connected to City of Hope. Before joining City of Hope in 2007, Preciado served as Executive Director of Protocol and Events for Georgetown University, where she led high-profile events in Washington, D.C., and internationally. These events offered her the opportunity to host the president and first lady of the United States, Cabinet members, foreign heads of state and many other VIPs on behalf of the university. Before that, she worked for Harvard University, where she managed social and political events for Harvard Medical School and for the dean of the School of the Medicine.

Preciado earned a bachelor of science degree in psychology and a minor in political science from Santa Clara University. She currently resides in Upland, Calif., with her husband, Arturo, an artist and school teacher at Rancho Cucamonga Middle School and her dog, Phoenix.