LIMRA research has released two studies on effective ways for companies and financial professionals to connect to the Hispanic market for life insurance. Distilled below are 10 important facts that are important to know when trying to reach Hispanics:

By Clara Shih, CEO and founder of Hearsay Social 

Businesses have adopted social media, but in 2015 it will no longer be seen as a discrete activity; it will spread through the whole organization.

"The Complex and Varied Households of Low-Income Hispanic Children," a new study published by Child Trends and the National Research Center on Hispanic Children & Families, showcases the challenges, advantages and unique characteristics of diverse low-income Hispanic homes in the U.S., and its effect on children.

By Risa Lavizzo-Mourey

Given the rapid expansion of the Latino population in the U.S. — the growth rate among Hispanics is projected to be triple that of any other ethnic group over the next 20 years — one might expect them to be a rich source of prospects for life insurance professionals.