The diet and weight-loss industry has grown to become a $71 billion behemoth, primarily because most diets fail. Failure, in this case, isn’t measured by the number of pounds lost on a diet; rather, it’s measured by long-term outcomes. If your goal is to lose weight and you’re following a fad dieting program for the masses, you will likely lose weight quickly. Most diets fail to help participants achieve long-term, sustainable weight loss, which is why the industry is so large and why everyone keeps coming back for more.
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