By Chris Campbell
As Hispanics become the fastest-growing ethnic group in the U.S., the demographic’s buying power grows, as well. In 2015, Hispanics made up 17.6% of the population, while the cohort’s buying power grew to $1.4 trillion the next year. By 2065, Hispanics will account for one quarter of the U.S. population, according to an IRI report, Hispanics and New Products.
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