Hispanic Marketing

Overcoming Health Disparities by Reaching Patients With Arthritis in Their Preferred Language

03/08/2021 06:00am | 1757 views

The COVID-19 pandemic has highlighted significant health disparities in the Hispanic community. Although these disparities are more apparent now, inequalities, including adequate access to health care and information, among Spanish-speaking communities pre-date the current pandemic. Hispanic individuals are also underrepresented in medical research.1

read more

Hispanics In Wine Organization Aims To Empower Latinx Wine Communities

28/04/2021 06:00am | 1383 views

Social organization Hispanics in Wine was founded with the aim of promoting equality and diversity and helping Latinx professionals advance in the wine industry. Founded in September 2020, it consists of a social media space and website which serve as a digital platform for insight into opportunities and resources for members of the community. It was established by Lydia Richards and Maria Calvert alongside wine professional Ivonne Nill. The organization’s mission is to give back to Spanish-speaking communities by promoting equality and helping the new generation of Latinx professionals advance in the wine and hospitality industries. Hispanics in Wine also intends to help wine companies better communicate with their Spanish-speaking consumers.

read more

Novant Health Launches Health News Resource For Latino Communities

29/03/2021 06:00am | 1421 views

CHARLOTTE, N.C. (WBTV) - To better serve fast-growing Spanish-speaking communities in the Carolinas, Novant Health has launched Noticias de salud para Latinos, a Spanish-language online resource providing health information on topics of key interest to Latinos.

read more

Netflix’s First Inclusion Report Cites Progress, Acknowledges Need to Improve Recruitment of Hispanics

26/03/2021 06:00am | 1480 views

By Todd Spangler

Netflix, like other tech companies, has regularly published data about the diversity of its workforce since 2013. Now the streamer has released its first “inclusion report,” in which the company details its strategy to improve diversity — and where it has fallen short.

read more

How Organizations Need to Better Engage with the Hispanic/Latinx Consumer, Candidate and Community

12/10/2020 06:00am | 3156 views

The Hispanic/ Latinx community is one the fastest growing population in the U.S. and as leaders we must ask ourselves and our organizations what do we need to do differently to better prepare, educate and reach this growing talent pool and customer demographic. 

read more