It’s time for Hispanic talent to fulfill its role as the nation’s most valuable untapped resource.
To learn more and/or coordinate a private session for your organization, please contact Annette Prieto-Llopis at 949-713-3144 or via email at aprieto@centerforhispanicleadership.com
Hispanic-owned small businesses generate $465 billion in annual sales revenue and have consumer purchasing power estimated to reach $1.5 trillion by 2015. Hispanics represent 16% of the United States population and that number is projected to reach 30% by 2050. That makes Hispanics the country’s largest economic development engine for reclaiming America’s global competitiveness. And that brings with it an enormous responsibility for U.S. Hispanics, their employers, their community, and America. Yet Hispanics have become the most isolated community in recent American history.
Awakening the Hispanic Factor is Mr. Llopis’ call to action – a primer about how Hispanics can most effectively succeed as leaders in the workplace and serve as enablers for Hispanic business growth opportunities – those that have previously been unseen. Strong Hispanic leadership is the fuel for enabling revenue growth, product and service innovations, and a new model for serving Hispanic clients. Mr. Llopis will define the role that Hispanic culture plays in redefining both employee and customer engagement – as featured in his six cultural characteristics framework.
Mr. Llopis believes that Hispanic leaders must take personal responsibility to play a more active role in helping their organizations authentically support Hispanic business opportunities through culturally relevant engagement that earns long-term loyalty and trust. Hispanics must turn themselves around and escape out from under their leadership identity crisis that has historically limited their advancement. They must begin to change the conversation from misrepresented stereotypes and start being valued and viewed as catalysts (ambassadors) that help organizations define a new narrative for business growth.
During this program, you will learn: